Tuesday, 5 November 2013


At the start of the session our group was split into two smaller presentation groups. Unlike other feedback sessions where Phil and Lorraine organised the content we were put in charge.

This tasked us with addressing problems such as;

  • How much presentation time each person should have.
  • How feedback will be given.
  • When feedback will be given.
  • What specific area will be presented first? Print or Web?

The session had a two and a half hours duration which gave us ample time for each person to present their projects, however to keep the run of the critique organised we set a time limitation of 5-8 minutes.

Moreover, we also decided to give written feedback as verbal feedback is more harder to record, and hence it is also harder to reflect back on. An important part of the critique sessions is being able to reflect back on the feedback given by class mates. Therefore, we decided to utilise written feedback that will be given to the individual at the end of their presentation.

As all members of the group wanted to present their print brief progress so we decided to present our print work first, leaving the few that wanted to present their web progression till after.



The main aspects I covered during my presentation were;

  • Helped me to define target audience
  • Helped me to see what print methods are most relevant to students.
  • Enabled me to develop a relevant concept created from primary data.

  • Primary print experiments (showed examples)
  • Secondary research collected from books for informed content.
  • Just started organising content, seeing what relevant information I want to include.

  • Target audience of creative students.
  • Secondary audience of creative practitioners who create work for print.
  • Its purpose is to inform and educate the audience about how to prepare work for the print process and act as a reference guide when printing.



  • The tone of voice will be formal, and informative as the outcome is aimed at mature learners who are quite intelligent.
  • I want to balance text and image so it is aesthetically engaging as well as informative.
  • Due to how the outcome will be constructed (individual sheets bound together) mass producing it wouldn't be too much of a problem.
  • The outcome will be predominantly digitally printed, with specific parts displaying process and finishing method examples.

Once useful idea someone put forwards that I want to experiment with is the idea of using five colours to represent each section, this could also help the functionality of the booklet, making it easier for the audience to interact with.

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