Another one of the initial five responsive briefs outlined
at the start of the module was the UNreported ‘Free The Arctic 30’ competition
brief. Unlike other briefs that were reviewed this one listed a strange and
very open form for the outcome, simply asking for a ‘Protest piece’ to help
raise awareness of the campaign. The
open nature of the outcome allowed me to adapt brief to suit my practice,
producing a printed, illustrative outcome. Additionally, another reason the brief
was appealing is because its purpose is to raise awareness for an ethical issue,
as a designer with an ethically driven practice this makes the competition relevant
and appealing to my practice.
After collecting a body of research and defining a final concept
I started creating the illustration choosing to do so by hand, as a designer I
have always found it easier and quicker to complete preliminary designs and
illustrations by hand and so it is something I put into practice regularly. Moreover,
the brief presented me with the chance to develop my skills in Adobe Photoshop
as I had to render my outcome to make it look like a paste-up piece of artwork.
The rendering aspect of the project was an important part of the development
process as it helped to give the illustration context in the environment it
would hypothetically be placed in.
A problem encountered while completing the brief was the
loss of colour information during the displacement map process. To ensure that
the illustration looked like a convincing paste-up piece of artwork I applied a
displacement map to render some subtle paper creases onto its surface. However,
during this process there was a loss of colour information which subsequently changed
the illustrations aesthetic. In future projects a complete understanding of the
Photoshop processes applied will help to surpass any similar problems.
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