The image below displays the list created in class;
- Where will the product be distributed from?
- Who is the target audience?
- Will I photograph the outcome with the book created for brief 2?
- What do I have time to produce?
Once we had finished creating our lists Lorraine went round the room asking people to read out a point relevant to something they want to know about 505. From the points that were discussed Lorraine comprised a class list of the most important aspects;
- Target audience - Narrow down and focus.
- Final full range of products.
- Figure out what problems you are solving.
After discussing the three points of the class list we reviewed our current briefs for the project and underlined the aspects that we believed were the most important parts of the initial brief.
The image below shows my initial brief;
IMPORTANT PARTS OF THE BRIEF;
- The bottles containing the ORMUS.
- Packaging containing the bottles.
- Where the product would be distributed.
- How it would be displayed.
- The information supporting the product - back story.
- Links to alchemy - back story.
- Tone of voice - informative/serious.
After completing the task Lorraine reminded us that the briefs should be simple yet informative with the way project information is communicated. Therefore, for the next task we went back through the brief and analysed its contents crossing out areas that were not relevant or could be improved.
Next, we reviewed analysed brief and used its contents to help us create a new refined version.
The re-written project brief is displayed below;
Finally, after writing the new, refined project brief we created an action plan to help us progress from the points covered throughout the sessions duration. When creating my action plan I used the list created at the start of the session to help me create a plan relevant to the progression of my outcome.
- Analyse the primary store research collected last week to help me define a distribution point.
- Define a primary target audience.
- Create a project time sheet to help me assess how much work I can produce.