The Chris Stapleton poster brief was outlined as one of the
five initial brief choices for the responsive module, simply asking for a
poster design to capture the mood of Stapleton’s new single ‘What are you
listening to?’. The competition brief was initially selected because it
presented me with the chance to create an illustrative outcome, as illustration
is an important foundation of my design practice the brief was relevant and
appealing.
As I had work from numerous other projects running alongside
the responsive module I wanted to complete the brief in a relatively short
timescale, and so I gave myself a week to complete & submit the final
outcome. In past module evaluations time management has always been a factor
that has been outlined as an area for improvement. Therefore, while completing
the responsive module I focused on reducing the time it takes to complete
smaller projects similar to this one.
After collecting a brief body of research into the song and
artist I felt I understood the moods emoted by the single enough to start
generating ideas for an outcome. As Stapleton is a relatively new solo artist he
needs his identity promoting to new and existing fans. Therefore, I decided to base
the vector illustration around the artist’s identity and image. The illustration
was rendered in a pastel blue colour scheme that was selected capture the
feelings communicated by the despondent nature of the song lyrics. Combining
the artist’s portrait with colours relevant to the single allowed me to create
a design that promotes both aspects, consequently surpassing the requirements
set by the brief.
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